Know your target audience. Is the same information repeated in several sections? Consider the technical terms they may, or may not, know. Here are a few ways to make your messages stand out from the pack. Break up messages with descriptive subheads.
Write the RFP, section by section, using plain language techniques If some sections are hard to write, read them aloud and see where they are difficult to understand. Again, revise as needed.
Think in terms of the end result you desire, not the process. Does it have any real benefit? Are the sentences too long and complex? Encourage them to try writing plain English Proposals.
Or do you want to inspire your readers to act? Ask yourself if you are reaching your objectives through careful measurement and observation. Consider public opinions and feedback, since these will give you a different perspective on the effectiveness of your strategies.
Ask how much they could read in one sitting. Consider how you will use your resources to carry out your strategies and work toward objectives. Stay on task with a timetable and task list.
For your first Plain English proposal, allow extra time to write, edit, and revise. Make sure the most important information is at the top. Should the headings be re-written in the form of questions that each section answers? Get feedback from personnel involved in the review process and collate it for distribution.
If you need assistance creating a public relations plan or implementing the tactics in your current plan, we can help! All friends are personal; all innovations are new; all disasters are serious.
Is she an year-old university student in a small New Brunswick town or a year-old executive in Vancouver?
Leave a blank line between paragraphs Use bulleted lists Highlight main points with bold and italics Use boxes for examples Include margins of at least one inch all around the page Use two 2 columns to increase readability, if practical Use several different type sizes for headings.
Start Early Developing a Plain English document takes time — the first time!.
Creating a timetable and task list will help you to keep track of who does what and when. Create an outline to help readers find information faster One very effective writing style is to write headings as questions,which each section answers. If corporate lawyers and their clients follow the advice in this handbook, my life is going to become much easier.
You can also approach a writing consultant, especially someone who has a proven track record of writing good, clear English. This will reduce the time spend on preparing the document. To communicate effectively, you have to know your readers.
When interviewing ask open questions and you will get a better response. Give your audience objectives. Tactics for every strategy.
In that case, stilted jargon and complex constructions are usually the villains. Summarize what you learned and share this information with colleagues. Everything worthwhile is difficult the first time round — soon you will get the hang of it.10 Steps to Successful Business Writing, 2nd Edition offers a practical, easy-to-follow guide for skills such as brevity, organization, persuasion, tone, grammar, and editing.
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10 tips for effective business writing Share We’re bombarded with words, all day, every day—e-mails, brochures, reports, letters, ads, speeches, articles, PowerPoint presentations and much, much more.Download